Launching a time-saving new logistics service
With more focus than ever on good customer service, BT saw an opportunity to launch Final Mile – a service that uses smart lockers to put delivery drivers closer to the parts they need. It means they spend less time on the road and can spend more time dealing with customers who need their help. But BT needed a launch campaign that could show the big benefits of the smart lockers.
We created a campaign that revolves around promises – because when you can keep your promises to customers, they’ll keep coming back. The content included a hero film, a website, press ads and brochures, banners and more for events. And it was a big success. In the first three weeks it amassed millions of impressions and tens of thousands of clicks through to the new site.