The BT podcast inspiring small businesses

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The Brief

As a champion for UK business, BT is always looking for smart new ways to support business owners. It wanted to build a stronger relationship with the small business community by offering small business owners informative, inspirational content. And help them realise that the right technology could help them meet their goals.


The work

We wanted to connect with all types of small business owners, from office workers to busy retail managers, sole traders and beyond. A podcast was the perfect format. Especially when their popularity is booming.

We launched series one of In Good Company from BT in February 2019. Hosted by the BBC’s Kate Russell, the weekly podcast brings SME owners together to discuss how technology helps them be more productive, secure and – most importantly – successful. We’ve recorded two series so far (with more to come) and promoted each episode on social. From gin makers and florists to mobile doctors and confectionary makers, each podcast introduces a range of personalities, making every episode an inspiring 30-minute listen.


Other work