Pop-up events to help small online businesses reach new high street customers

→ Direct Line for Business


The Brief

Direct Line for Business are proud sponsors of Enterprise Nation’s Clicks and Mortar pop-up events. To celebrate the 300 small and medium online businesses opening their doors to high-street shoppers, the team wanted to help the traders make a strong start. And share their stories online to get people talking. It was down to us to create helpful kits and inspiring content to bring the event to life.


The work

To keep traders energised at the pop-up event, we created Survival Kits packed with tea, coffee, sweet treats and handy extras like hand sanitiser and blister plasters. Every business also gets a useful guide with tips and tricks to get more from their pop-up. And we’ve designed an infographic to share the stats on pop-up success. 

It’s all backed up by an online campaign using the event hashtag. Our balloons and selfie frame gave traders a chance to share their success stories across the 10 pop-up locations across the UK. The events kicked off in July, and will run into next year.


Other work