Getting 5GEE-ready

→ EE


The Brief

Amid growing press speculation, we received a closely guarded brief from EE detailing the launch of their new 5G network. The race was on. 

Up to this point, the sales team had been in the dark on the details. Now, it was up to us to give them a near-instant connection with 5GEE. That way, when EE became the first to launch 5G in the UK, they would be ready.


The work

We created bite-sized, easy to digest content to help busy sales teams get what they needed, fast. Key figures at BT and EE turned up at work to find VIP packs on their desks. And everyone – from sales to partners – received tools that make selling 5GEE easy. From fact cards, pens and notebooks to get them up to speed, to jellybeans that would keep them energised throughout the big launch day. The whole campaign was delivered super-fast, helping EE win the race to become the first to launch 5G.


Other work