As the world's largest car hire brand Holiday Autos had plenty to shout about. They went further than most other car hire brands in the products and services they offered…. and had a string of industry awards to show for it.
However there was one audience of middle aged/middle class Brits with families that weren’t yet switched on to the benefits of Holiday Autos. Our job was to raise awareness amongst them and get them engaged.
We worked closely with the client to refine their messaging and find the most compelling hero messages to lead with, including the fact that every 100 seconds someone hires a car from Holiday Autos.
Our approach was to take these messages and turn them into brand stories that would engage and convince our audience.
The Holiday Autos logo became the icon of our campaign in a charming and human way.
Our campaign saw this icon brought to life in different rich media and clever digital outdoor placement. We also created a direct response campaign as well as a communicating the launch of the new brand campaign to Holiday Autos staff internally.
WHAT WE DELIVERED
- Brand strategy
- Campaign creative
- Direct response and email
- Innovative digital outdoor placements
- Internal launch comms
- 17% growth in awareness (against travel brand campaign average of 2%)
- CTR was 33% higher than UK average for Travel