HSBC ran an event at The Shard promoting opportunities for Exporting. Working closely with both client teams, we were asked to make the most of their line-up of guest speakers being in the same iconic location, at the same time.
With such a big opportunity came an equally big challenge. We wouldn't have much time with the speakers, who ranged from Lady Karen Brady and the former drummer for Led Zeppelin, to Brompton Bikes CMO Stephen Loftus and the CEO of HSBC.
It's not often you get access to such a stellar line-up featured on the day. And knowing time was tight, we had to think proactively.
We set up a mini studio using a green screen within The Shard and made the most of the few moments we had with each guest speaker to capture them on camera.
We wanted human stories — and we got them — from tales of missed flights to top tips for getting through immigration!
WHAT WE DELIVERED
A series of films built around specific business themes
A master film of the day featuring expert advice and guidance for aspiring businesses
Almost a year after the event we are still finding new ways to repurpose the content and continue to demonstrate the ROI
Our initial videos have been viewed over 100,000 times