Proud to present HSBC Pride



The Brief

HSBC UK is the proud sponsor of Birmingham Pride, the UK’s largest two-day LGBTQ+ festival. They wanted to celebrate the colour and joy of Pride Month on social media, and boost their engagement

Our task was to shoot, edit and share a series of on-the-fly videos to make viewers feel like they were at the weekend-long extravaganza.


The work

We wanted to explore Birmingham Pride through the eyes of the community that make it such a great celebration. The parade organisers. The rights campaigners. The star performers. And, of course, the thousands who party in the streets.

We sent several film crews to capture people’s stories. These Portraits of Pride were live on the HSBC UK feed within hours of filming. Supported by both paid and owned media, we created a mix of 16 short- and long-form films capturing the energy, colour and character of pride.


Other work