Helping HSBC secure its highest ever number of student accounts
Summer time is the battle of the banks. With competitors poised to fight for prospective students, HSBC needed an engaging social and digital campaign that would drive traffic to the application pages on its site. And drive awareness of its market-leading student account.
For students looking for a new account, it’s all about the incentive. And with £80 of Amazon vouchers and 12 months of Prime Student up for grabs from HSBC, students could kit out their halls and binge on some award-winning TV to help them through their first year.
To share the news, we decided to create some FOMO. We put together social videos that showed students exactly what they’d be missing out on if they didn’t sign up – and the fun they could have with it once freshers’ week kicked off.