Rather than just public conjecture, hearsay, and recycled headlines and stories from news sites – social platforms are fast becoming serious news-outlets for breaking stories from official sources.
Photos of Pluto have been everywhere over the last few weeks. But for anyone who wanted to see Pluto up close and personal first, the place to go was NASA’s Instagram account, where the first photo was posted an hour before anywhere else.
NASA teaming up with Instagram gives the social sharing site huge kudos and underlines it as a serious communications platform for public bodies. Anyone sharing the photo can embed the Instagram picture rather than a normal image file, so its brand has reached new audiences many times over.