Sideshow Agency, one of the UK’s fastest growing agency groups, has been appointed by HSBC Commercial Banking to run its UK social media account. Following a multi-stage pitch process, Sideshow has been selected and will start work with immediate effect. Sideshow Business Director, Shane Coughlan, commented: "This is fantastic recognition for the hard work that's not only gone into the response for HSBC, but also how the agency has built over the past seven years to be relevant for today's major brands in the digital space. We're delighted to be joining the team at HSBC, helping to develop their strategic thinking and build a best in class brand in social."
Emma Staples, Social Media Manager at HSBC Commercial Banking, commented: "We wanted to push what we're doing as a brand in social. We see a huge opportunity to really engage with our customers on the channels they choose, so bringing the Sideshow team on board, with their expertise, creativity and passion is very exciting."
HSBC will join a strong client portfolio for Sideshow including BT, Visa, Pearson, Specsavers and Prudential.
Tony Hill, Founder and CEO of Sideshow, commented: "The HSBC win caps a wonderful 12 months which has seen the agency go from strength to strength with major new business wins, great work, and the hiring of some brilliant new senior people. Meeting the HSBC team, it's clear they have a strong ambition for the brand, and we are extremely pleased to be supporting them moving forward."