The Sideshow team have been busy across the last few years building and developing the Specsavers Frame Styler app, so we’re super excited to see the recent campaign for it go live over the last few weeks.
The Frame Styler is revolutionising how people shop for glasses, taking the hassle out of standing in store trying on multiple pairs, and enabling Specsavers to provide a more personalised and innovative service.
In-store, Specsavers teams take a 3D scan of the customer's face and using the tool’s imaging software, produces a high-resolution 3D model of the customer’s face, automatically pulling a selection of glasses from Specsavers’ 1,200 frames in seconds based on face shape, gender, age and the most popular frames purchased by similar customers.
Frame Styler shows each frame from multiple angles and allows customers to virtually try-on different styles in 3D, comparing how they look with one quick swipe.
See the new TV ad by the Specsavers team here