Sideshow Group's mission is to be our clients' most valued partner. With this in mind, 2018 was a fantastic year, which included new additions to the team, new capabilities, high profile new business wins, and an exciting new acquisition.
Senior hires were made across the group and in all areas, with a particular focus on our enhancing our strategic capabilities. Senior hires were made into our planning team and we introduced a new data science division which delivers actionable insights supported by machine learning. We also significantly grew our in-house film production and technical development teams.
We were also delighted to announce that Bunnyfoot, the UK's leading UX and Service Design consultancy has joined the group. This will further strengthen the thinking and capabilities that we offer to support our clients in 2019.
New business wins included Hall and Woodhouse, KFC, American Apparel, Experian, Fat Face, Help for Heroes, Direct Line, and Roche Healthcare, among others. Most rewarding was how many additional projects we were awarded from our existing clients, which was a huge boost and a strong endorsement of our close relationships.
Our work is as varied and distinctive as ever and this year has included many highlights such as two major social media campaigns for HSBC Consumer: for Students and Pride, the high profile Frame Styler app build for Specsavers, the advertising relaunch of American Apparel in the UK, search marketing to streamline recruitment for the NHS, an integrated campaign for Badger Ales, website, app and ePOS for KFC, and wide reaching content work for BT.
A big thank you to all our clients for last year and to everyone in our group that works so hard.
We promise even better things for this coming year and look forward to a rewarding and successful 2019 for all.