PEARSON


OUR CHALLENGE

Pearson, the world’s largest publishing company, relies on Sideshow as an extension of their in-house technical team (Pearson Technology) to deliver global IT & technology projects.

With projects including the BAU maintenance, support & ticketing of 128 globally hosted websites on the enterprise, Java-based Enterprise CMS HP TeamSite to developing complex user login functionality on Adobe Experience Manager for English.com, we’ve been Pearson Technology’s extended team for over 4 years.

The Pearson digital real-estate is vast and complicated. Due to continual organisational change, we needed to grasp the current state of their digital, understand what websites existed and outline an approach of consolidation.

OUR APPROACH

We initially conducted a thorough audit of all domains, websites and content that existed across the PearsonELT estate globally. 

The new website was built around 4 key moments that were considered popular amongst their consumer groups; mother and daughter, father and son, three generations and entertaining. Each moment had its own fully responsive page demonstrating how the product can be used, showcasing inspiring recipes and promoting competitions that could be entered to win the product itself.

We also designed and built a product area whereby users could learn about the product itself. Large promotional images, embedded YouTube videos, technical information and where to buy information is displayed in a logical, device agnostic manner.

The Kenwoodworld.com website is global, so we were also responsible for setting up various translations for Dutch, Italian, German, Austrian and English.

The mixer was launched globally at John Lewis, Oxford Street with Raymond Blanc demonstrating the benefits of the new product, how it can be used and new recipes that consumers can try themselves at home.



WHAT WE DELIVERED

  • Consultancy and ideation
  • UX and design
  • Wordpress development
  • Mobile testing
  • Enterprise hosting
  • Reporting

RESULTS

The Kenwood Chef Sense 'Moments' campaign showcases the product in a totally unique way compared to previous campaigns that have been run. The feedback from consumers, press and retailers has been really positive.

Ongoing, we’re monitoring product awareness as well as social media engagement.