Fertility is a sensitive matter. And the internet is all too often filled with false truths, inaccuracies and poor advice. Clearblue came to us, along with our partners at Lime, to help them devise a strategy for promoting their new range of fertility and ovulation products – the most trusted on the market.
Our strategy was to build on the trust built by the world's leading brand in this field. We wanted to engage with women who are trying to get pregnant and want clear, accurate advice. We employed the services of two leading Harley Street doctors as our experts and created a live experience around them. We created a weekly live Q&A, an 'ask the doctor' service with specific response times and a series of helpful fast facts videos for easy consumption.
WHAT WE DELIVERED
- P&G's first ever QR code campaign with in-store activation
- TV ad spots were timed for the Doctors to be online
- Doctor-led forum
- Brand website
- Video content
- Live Q and A sessions
- Engagement with our doctors over 8 week period
- Over 4,000 unique users
- First ever in-store QR-based campaign for P&G