An intelligent app with 20/20 vision



Specsavers


OUR CHALLENGE

When Specsavers came to us, they wanted a truly agile team that could work across different technologies and platforms to deliver growth, innovation and customer-centric evolution.

Our work with Specsavers’ covers the full spectrum of their global technology and IT projects, including strategy, UX support and new innovations. Our flagship project, though, is an innovative iPad app that can change the way customers choose new frames.

OUR APPROACH

We developed a UK first, facial analysis mobile app using Objective-C/Swift technologies. It uses facial recognition software to analyse customer face shape and recommend frames. The app also pulls in customer information, such as pupillary distance, age, gender and previous purchase history to make its recommendations.

The longer-term aim of this app is to support frame selection, while increasing the frequency of purchases between new prescriptions. By using intelligent eCRM, the platform will proactively email customers each time new frames are launched that the system feels suit the customer face shape and purchase preferences.



WHAT WE DELIVERED

  • An innovative iPad app
  • Integration with eCRM
  • Support and guidance across Specsavers’ IT and technology projects

RESULTS

  • The app will soon be available in 700+ Specsavers locations across the UK
  • We’re also supporting an international roll-out of the app, starting in Norway and Australia