Community tile transformations
→ Topps Tiles
Topps Tiles uses its UK store and trade networks to reach out to the wider community. But the team wanted to do more to really engage with them. That’s where we came in. Our brief was to create a campaign that would pull communities together and put Topps Tiles at the heart of them.
We created a competition that targeted communities spaces in need of renovation. A bite-sized film did the heavy lifting when it came to explaining the rules. And a carefully planned digital outreach programme launched it across the UK.
Shareable assets set the social grapevine buzzing with a reach of over 500,000. Nominations for church halls, community centers and youth clubs came rolling in. In total, the campaign generated 77 items of online coverage, including the Evening Standard.