VISA & barclays
As prizes go, an all expenses paid trip to Rio and tickets to the Olympic Games is right up there. And as an official partner of the Rio Olympics, Visa is able to offer just that – a package that their member banks have been quick to take up as a campaign incentive.
Barclays wanted to target their existing Barclays Blue Reward customers, and encourage new sign-ups to the scheme. We were tasked with devising an engaging social campaign that would promote the opportunity to win a once in a lifetime trip to the Rio 2016 Olympic Games, just by making a purchase and redeeming a reward through the Blue Reward scheme during the campaign promotion period.
Attending the Olympic Games is a once in a lifetime opportunity, and training to be an athlete and qualifying for the games is not easy.
With the focus on content that would be shared on social channels to promote the competition, we opted to create a short comedy film, drawing on the Great British public’s famed sense of humour. The video showed members of the public attending Olympic ‘try-outs’ in a bid to secure a coveted spot on the Olympic team and a trip to Rio.
What our hopefuls didn’t realise was that by being Barclays customers, there was an easier way for them to get to Rio 2016.
The video was shared on the Barclays Facebook page, supported with paid media custom audience targeting, and also included in email communications to Barclays customers.
Behind the scenes
WHAT WE DELIVERED
- Master film
- Short form film and other assets for social channels
- Email activity
- Online prize draw and registration
- Paid social
Over 5000 total entries achieved
Social activity generated a reach of over 1.5 million
Cost per view-through achieved was 19% lower than average seen for previous social videos for Barclays.