A promotion of Olympic proportions

→ Visa & Barclays

 
 
 
 

The Brief

Visa had an exciting proposition for its member banks. The chance to offer its customers an all-expenses-paid trip to Rio – plus tickets to the Olympic Games. Barclays jumped on the opportunity, spotting a chance to incentivise new and existing customers to sign up for and use its Blue Reward scheme. It was our job to create a social campaign that would deliver the numbers.

 
 

The work

There are only two ways to get to the Olympics. Bag yourself a ticket, or become an elite athlete. We filmed members of the public doing things the hard way at our Olympic ‘try-outs’, when it would have been much easier for them to become Blue Rewards members. This fun film reached 1.5 million people and generated 5,000 entries.

 
 
 
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Other work