A promotion of Olympic proportions
→ Visa & Barclays
Visa had an exciting proposition for its member banks. The chance to offer its customers an all-expenses-paid trip to Rio – plus tickets to the Olympic Games. Barclays jumped on the opportunity, spotting a chance to incentivise new and existing customers to sign up for and use its Blue Reward scheme. It was our job to create a social campaign that would deliver the numbers.
There are only two ways to get to the Olympics. Bag yourself a ticket, or become an elite athlete. We filmed members of the public doing things the hard way at our Olympic ‘try-outs’, when it would have been much easier for them to become Blue Rewards members. This fun film reached 1.5 million people and generated 5,000 entries.