Improving engagement with more entertaining email
High street restaurant Zizzi was feeling the pressure as vouchers, start-ups and home-cooking trends put the squeeze on its margins. The team came to us in search of a value-led proposition. One that would play to the strength of their 1.1 million strong digital ‘family’ and put more bums on seats.
Locality, provenance and quality are the cornerstones of the Zizzi brand. So it made sense that they should form the basis of our strategy. We created a series of emails to encourage interaction and give customers great value. Each new restaurant that the company opens employs a local artist to give it an identity specific to the area. So we delivered the same local feel to our customers’ inboxes, too. Celebrating ‘food moments’, ‘freshness’ and ‘locality’ as a community.
Our campaigns out-performed all other channels in driving footfall to Zizzi restaurants.